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| Hunter Valley Hampers Real Hampers |
Let me explain how this can set you up for failure.
When you are responsible for a Corporate Order and you are solely concerned with pricepoint, or negotiating a winning discount, you miss the whole point of the process.
Here's why.
Never forget, a real hamper is a genuine authentic hamper and there's no two ways of looking at it.
A hamper is a collection of products displayed in a basket and presented as a visual experience.
A hamper is not a box full of products.
Let me repeat that - a hamper is not simply a box, (no matter how brightly coloured or heavily decorated with bows), filled with products. That is not called a hamper, it is called a box filled with products. Are you getting the picture?
So be mindful of why a box filled with products is cheaper and less expensive to deliver than a genuine authentic handmade hamper. There is a difference and discerning customers know this. Good Luck with your Christmas Order!
2 comments:
So important when you are looking for presentation and maximum visual impact. I agree - nice blog.
There is so much out there in terms of boxes and stuff - I much prefer the classic authenticity of a gift basket! And so do my friends at the croquet club!
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